This is a way to show off what 5G can mean for people.” “A big part of demonstrating 5G is making people understand what it means for them, because we can talk about how great it is but if it doesn't actually impact people, they won't get it,” she said.
The idea of the campaign is to show off what 5G can do so people can understand how it impacts them in real life, said Tiffany Rolfe, global chief creative officer R/GA. “Even though it's a pandemic year and things are weird, we can still have that sense of community for the Super Bowl.”įans who don’t play Fortnite can engage with NFL players on a Twitch livestream hosted by Verizon and gamers Desus Nice and The Kid Mero, on Friday February 5 at 7pm EST. “We wanted to create a place where everyone could still come together virtually,” said David Yankelewitz, ECD at R/GA. Gamers can also play exclusive mini-games with the NFL players, who helped develop the games. Previously the creative section of Fortnite only allowed 16 players in the lobby. The virtual stadium, which can fit 50 people in the game lobby simultaneously, will allow gamers to participate in virtual meet-and-greets with avatars of NFL players, including Saquon Barkley of the NY Giants Joey Bosa of the LA Chargers Tua Tagovailoa of the Miami Dolphins JuJu Smith-Schuster and Ryan Shazier of the Pittsburgh Steelers Tarik Cohen of the Chicago Bears and DeAndre Hopkins and Kyler Murray of the Arizona Cardinals. R/GA and Momentum teamed up on a campaign for Verizon that brings Raymond James stadium to life in Fortnite to unite fans in a safe way for the Super Bowl. Where can you find young people during the Super Bowl? Fortnite.
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